Because we're social animals. That's why. And no matter how fast a network we have at home. Or however many QVC channels. Or how convenient it is to order a kayak while wearing pajamas, just because it's increasingly easy to shop online, doesn't mean we'll stop going to the mall.
Indeed, for most retail sectors, a physical store can serve a fundamentally different function, giving consumers the ability to see, taste and touch the products in a way that is impossible online. Think of prime retail spaces like an Apple Store. Or Nike Town. Or the Disney Store.
The shopper marketing challenge for retailers in the future will be to figure out a way to play up the strengths of a bricks-and-mortar store while incorporating new technology and consumer trends into the experience. From interactive video screens to a smaller, carefully cultivated selection, here's an interesting article from The Street about ways that retailers can remain relevent as online commerce continues to grow.