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Terry Tate: Office Linebacker was a series of short comedy TV commercials created by Reebok featuring Lester Speight as "Terrible" Terry Tate, a fictitious American Football linebacker who "gives out the pain" to those in the office failling to follow the rules.

Originally Reebok produced 6 episodes between August to December 2002, and this advertising campaign was one of the most successful of those in the history of the Super Bowl halftime shows.

Memorable catch phrases include:
 

 "The pain train's comin!"

"You kill the joe, you make some mo!'"

"You can't cut the cheese wherever you please!"

"Cu'z when its game time, it's pain time!"

"Don't bring that weak ass stuff up in this humpty-bumpty!" 

Though successful in attracting viewers and attention, the ads ability to increase recognition of the Reebok brand has been questioned, with only 55% of respondents on an on-line poll indicating they realized the ad was affiliated with the company. However, despite being aired only once on national television, the short was downloaded more than seven million times from Reebok's website.

The branding power of indirect social media, anyone?