»  birdsong gregory

 


Why not? Just google "nameonics" (a play on "mnemonics") and you'll find dozens of examples from an early era when marketers saturated consumers with corny neoligisms like "Zestfully clean" or "Aetna, I'm glad I met ya."

Now Vanguard, the large investment management company, is basing its new advertising campaign around the concept of "vanguarding." Who doesn't want to "vanguard" their money or their children's future?