Shopper Marketing Trends From The Land of Kiwis

Let's look beyond Flight of the Conchords for a moment, shall we?

Hey. They're not exactly British. And they certainly don't sound like us bacon-eating, gun-toting Yanks. Yet shoppers in New Zealand have a lot in common with shoppers in Charlotte, NC – birdsong gregory's traditional stomping grounds.

NZ or USA: we can spot similar retail channels, the same consumption patterns, and a good trend marker of how today's shoppers are generally integrating their online brand experiences with the traditional trip to a bricks n' mortar touchpoint.

Here's a wonderful bit of FREE quantitative research from the (other) land down under.