In-Store Branding in Your Grocery Store

Although technically still in the food business, supermarkets now find themselves increasingly looking at their operations from the perspective of a media company. Why? Because sixty percent of all in-store purchases are unplanned, according to James Maskulka, associate professor of marketing at Lehigh University in Bethlehem, Pennsylvania. This means our snacky impulse purchases can be influenced by a variety of in-store marketing communications: everything from coupons and end-of-aisle displays to digital cart screens and networked kiosks. Even better, a grocer's in-store marketing efforts can be accurately measured for ROI and efficacy, unlike traditional print advertising or TV spots.

To find out more about how our Charlotte, NC branding agency can help your company bring harmony and results to today's increasingly competitive retail environment, please call Jim Cusson at 704.332.2299.