Charlotte Media Gets some Face Time with NASCAR Driver Jeff Burton

It’s hard to work in marketing in Charlotte and not be a NASCAR fan. This fun, fast, ubiquitous sport is a major tourist draw and revenue generator for legions of businesses here in the Piedmont. It’s also a source of inspiration to more than one North Carolina ad agency.

On that note, Jeff Burton, who drives the #31 Caterpillar Impala SS car, met with members of the media at Lowe’s Motor Speedway and discussed this weekend’s race, the Carl Long penalties, how racing 600 miles at Lowe’s Motor Speedway has changed over the years and more.

On the eve of the 50th anniversary of the Coca-Cola 600, here’s a bit of what he had to say:

“Well, certainly last week was not a good weekend for us. We didn’t run very well and ended up breaking an engine. I feel like we learned an awful lot. We used it kind of as a test and tried some stuff that didn’t work out very well so we’ll come back and try again. I feel pretty good about what we’re coming in here with. It’s a pretty cool race. Fiftieth anniversaries are always cool and the trophy is quite spectacular. It certainly would be cool to win it.