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How much would you pay for a Facebook fan? That’s a relevant question if you’re considering a potential Facebook fan page acquisition opportunity. Not many local companies are using Facebook to communicate with customers and build a stronger online brand  – yet – but here at birdsong gregory, our Charlotte NC ad agency is helping clients make smart use of their online marketing dollars.

Orabrush, a tongue cleaning product, just announced that they’ve acquired the generic “Kisses” Facebook page which has over 1.15 million fans. The page was acquired from Dominic Holland who created the page back in January. While the company won’t say the exact price that the page was acquired for, fans that were acquired since the Facebook redesign are selling at a premium to old fans. Orabrush won the page in a bidding war against Hershey’s who is well known for their “Kisses” product. Facebook has not discussed the terms surrounding the sale of Facebook pages but the companies who bid for the page clearly were confident in the ability to retain the Kisses page.

There is no clear policy on generic Facebook pages but many large brands have been complaining about the challenge of building a branded page when there are extremely successful generic pages. One alternative is to acquire the generic versions but that will clearly spark a land grab (which has already begun).

To learn more about how our Charlotte advertising and marketing agency can help you create a measurable, unified online brand that drives fans – and revenue, please visit birdsong gregory or contact Jim Cusson at 704-332-2299.