IKEA, a retailer known for innovation, has been looking for a way to increase the shelf life of their yearly catalog, so this month they will reveal a new interactive version that will take readers beyond the static images. Readers can download the IKEA app on their smartphones and use it to scan the pages of the printed catalog to reveal interactive experiences that include videos, 3D models, “x-ray vision” and peeks behind cabinet doors, among other things. This “digital layer” gives customers an interactive and unique experience without ditching the printed catalog all together, which already has a circulation of 211 Million.
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