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This month after a year long planning process, our client Resolute Forest Products (formerly Abitibi Bowater) launched their environmentally responsible paper line, Align. birdsong gregory was there every step of the way to market this line of paper, from brand identity, logo & tagline, product kit & packaging design, website, digital ads, e-blasts, newsletters, to videos and print ads among other things, all in English & French. We are even up for an Addy award for the Align video (above). We really enjoyed the process from concepting to launch with Resolute, and think not only the paper, but this campaign will make an impact today, tomorrow and hopefully for years to come!

So, if you are looking for a paper that is environmentally responsible and saves you money, check out Align paper: www.alignpaper.com