On May 21st, the day of my first NASCAR race – the 2011 All Star Race, I knew that I was in for a treat with screaming fans wearing wife beaters and drinking beer, rubber burning on the track and cheering on my favorite driver- Jimmy Johnson, but I had no idea I was in for a bigger surprise than that. Come to find out, it also happens to be the day the Lowe's Motor Speedway is debuting the world's largest HD TV! This TV officially surpassed the Dallas Cowboy's stadium TV under construction and is larger than the White House, coming in at whopping 200 feet wide and 80 feet high.
Working at this shopper marketing agency, my mind can't help but wonder – will advertising on this massive screen support the bigger is better theory?
Just as racing season hits its peak in Charlotte, with the Coca Cola 600 this weekend, I encourage you to check it out, and get a double dose of live experience mixed with heart-pounding action on the world's largest HD TV.