Who was it that said there's no such thing as bad PR? Maybe Charlie Sheen's agent. From winning to warlocks, it appears Charlie Sheen has officially lost it (thank you Jimmy Fallon). And merci, Charlie Sheen, for giving me a reason to wake up in the morning and peruse the latest rant on an episode of Sheen's Korner (sic). Then dive into Shopper Marketing Weekly.
Funnily enough, although the TV producers and writers for Two and Half Men may want nothing to do with Sheen, the media cannot get enough.
At bg, our buzz-conscious North Carolina ad agency works hard every day to deliver the right message for our clients and to build brands that shopers respect and trust – which makes Sheen's unraveling all the more interesting.
Just because an ad or a marketing ploy gets noticed, that free attention doesn't always mean it's the right message or image for that brand.