»  Shoppercentricity

When is the last time you heard someone say that about retail? When is the last time you had a retail experience that was totally and unexpectedly great? That completely exceeded your expectations? Retail is not just transactional.  It should be transformational. In an age where the battle is as much for share of trips (foot traffic) as it is for share of wallet, creating a retail experience that is memorable should be a critical part of how you operationalize your brand.

Retail as theater. At Apple's new store in Shanghai, China they even included the red curtain. 

Check out more pictures from the store opening here.