»  Shoppercentricity

All words pointing to the same thing – I am passionate about shoppers. I love the discipline it takes to find the issue or barrier keeping shoppers from purchasing a product. I love the vision it takes to find shopper insights and then bring it to life in a relevant way. I love the curiosity it takes to stay on top of the technology and trends that are changing how shoppers approach retail environments, whether brick or click (traditional stores or online).

10 years of shopper marketing experience has brought along some awesome opportunities. I have worked on some of the largest retailer and manufacture brands around, from Walmart to USPS, Walgreens to P&G and have lived in some great cities along the way, from Fayetteville, AR to Cincinnati, OH to Chicago, IL. And this experience has led me here, to birdsong gregory in Charlotte, NC. Why? The answer is based on how I view the future.

I believe the best way to predict the future is to create it. And I believe the role of future creators will belong to smart, strategic, neutral and nimble companies, those who choose to approach problems as conversations. A conversation requires approaching challenges engaged in actively listening, watching and focusing on what factors are influencing the situation before responding. birdsong gregory has taken a purposefully conversational approach to their 10 years of growth, building their business on the idea that facilitating a conversation requires low overhead and high access. The fact that Charlotte ranks 8^th in the US for Fortune 500 companies has provided a perfect regional and national proving ground for this philosophy.

Have a passion for shoppers? Have a shopper challenge you need help solving? Let’s start the conversation.