»  Shoppercentricity

It should come as no surprise that smart phones are quickly becoming a part of regular life. As smart phone penetration has increased, the usage has evolved - they are no longer just communication devices, they are connection (web, social networks) and purchase devises as well. 

Here are some pretty staggering points from the Performics 2011 Mobile Search Insights Study:

• More than 50% of all smart phone users search the web on their phone at least once a day.
• 49% of smart phone users have made a purchase with their phones in the last 6 months.

Consumers are searching and purchasing from phones more than ever before. How should this impact your approach to retail marketing? Interestingly, when the report broke down search activity, it shed some light into how consumers are using their phones and what information they are seeking:

• 84% look for local retailer information (phone, address, hours)
• 82% find online retailers
• 73% find a specific manufacturer or product Website
• 71% learn about a product or service after seeing an ad
• 68% find the best price for a product or service
• 63% search before purchasing offline in a store or from a catalog

These facts should serve as a foundation for a deeper exploration of shopper insights. Mobile allows immediate access - to information, reviews and purchase - and shoppers continue to integrate mobile into how they shop. Given this, you should be looking for opportunities to integrate mobile into your retail marketing today.

Not sure where to start? Give bg a call - we would love the chance to help you build a relevant mobile strategy.