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In an age of over-designing the brands and products around us to help them stand out at retail, this is a refreshing look at the power of simplicity. While it is important to note this was an exploration in simplicity and not a packaging design conducted by Antrepo4, the implications are no less relevant to our everyday.

Shopper marketing is a discipline in distillation. When shopper insights are employed correctly, SM boils down a product, brand or offering to its most relevant essence. Packaging is one of the most powerful SM tools available, allowing differentiation on the shelf of competition. The next time you get started on a packaging assignment, instead of going down the well worn path of incrementalization and evolution, consider the implications of simplification.

Ask yourself: What would my brand look like stripped down? Does my brand look better naked?