The path to purchase has gone digital.
It is about digital shopper marketing and understanding shopper behavior online.
Brick and mortar stores are doomed.
Evolve or Die.
If you work anywhere near retail marketing, these statements are quite familiar. What will be left now that the physical and digital collide? There is no doubt the world has gone digital, and some question whether the future will even include traditional retail outlets.
Technology has fundamentally altered how we access information. It has empowered shoppers, changing the way we shop. A timely example is the Consumer Electronics giant Best Buy. Once the innovative leader in the category, they are being forced to shift and adapt their go to market strategy to stay relevant in the new digital reality.
Where is all of this headed? Will further digital adoption leave a trail of traditional retail carnage in its wake?
I believe we can already see signs pointing to the future of retail. It is a digital world, yes, but it is also a physical one. This collision of digital and physical has the potential to not just alter, but drastically improve retail.
It should produce better environments.
It should force better service.
It should create better experience.
The future will belong to those retailers able to seamlessly blend both realities for their shoppers.
What's your opinion? Is retail digitally doomed?