While a bit long and missing a compelling soundtrack, this video powerfully frames the digital life of our consumers, both today and tomorrow. The PSFK article provides a deeper recap, but here are a few powerful reasons to invest in truly understanding the insights that influence behavior:
What do consumers want? Localization, segmentation, customization, community and creation
Breakdown to time spent online: 16% social networking, 9.2% instant messaging, 6.6% on e-mail and 6.2% with ‘multimedia’. Note, time on social networks is up globally.
Localize, not globalize: Regardless of the global availability of the internet, a local strategy still makes the most sense based on the geographical differences in our behaviors.
Mobile domination: By 2015, mobile could to overtake the ‘keyboard & mouse-based’ web.