As a follower of retail and all things automotive, it is fun to watch the auto industry innovate. While most new developments are product focused (smaller cars, more efficient engines, etc), there's also new thinking on the customer experience side.
Car dealerships, in their current form, haven't evolved too far from where they originated: large concrete lots full of cars and a business hub for sales, service and finance. And yet technology is starting to change this physical environment.
Auto makers are begining to engage their shoppers earlier in their path to purchase. Brands like Audi and Tesla are on the forefront of this trend. This video highlights Audi's approach which starts to utilize smaller, urban centers that provide an immersive digital experience and 1:1 interaction.
Regardless of whether you call it digital shopper marketing or evolved shopper behavior, technology has already changed your customer's path. The critical question then is how are you utilizing technology to evolve your customer's experience?