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At birdsong gregory, we're always on the lookout for the newest and most amazing tools to add to our tool box - so obviously typography sits atop that list. I'm excited to say it's another joyous occasion for birdsong gregory, and the type-lovers of the world, as Hoefler & Frere-Jones announce the newest addition to their family of typefaces: Idlewild.

Extended, clean, versatile, and available in 5 weights, this new face is on my list to use. It pairs beautifully with so many styles ranging from italics to slab serifs. H&FJ said "As these designs developed, we recognized them as something we’d often reached for in vain. There was a vacancy we’d noticed in the typographic spectrum, for a sleek sans serif that’s not only spare, determined, and tranquil, but satisfying. Not just gratifying, like an indulgent dessert or an extravagant gift, but viscerally satisfying, like a precision tool whose form both invites the touch and rewards the hand."

Interesting way to put it. I'm excited to find a place for this beautiful and timeless typeface in future work. To learn more about how we'll use our keen eyes, and our strategic and creative thinking to better your brand, visit us at birdsonggregory.com.