As I'm in the midst of designing a new logo for one of birdsong gregory's wonderful clients, I'm doing a good deal of research on brand equity. Today I came across an interesting article that's given me an even deeper love for logos, and a new understanding of how much they have pervaded our lives. England-based designer Graham Smith came up with an idea to show logos in simplified form, using only circles. Can you recognize these famous brands when they're stripped down to the bare minimum? Take a guess or two! Check out the rest of these simplified logos at unevolvedbrands.com.