I often find myself flipping through design annuals / books, and inspirational sites just to immerse myself in good design. Here at birdsong gregory, we believe keeping up to date with what's going on in our professional community pushes us to expand, and think about design in new and different ways. Today I was looking through my archive and came across this little beauty. It's the brand standards manual for Ameriprise Financial's newest logo. Not only is it beautifully designed, but it also allows for fast access and organizational ease. I think this is a brand book that clients would actually want to use, and isn't that the whole point? Simple, and it works.
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