A critical element of working in graphic design firms or advertising agencies is cultivating a passion for typography. Historically, designers have had a deep love affair with letterforms. Today, even though the number of commercially available typefaces has increased exponentially, we still have our old (or new) favorites. So in the spirit of Valentine’s Day, www.fontfeed.com is asking designers to profess their love of type and compete for the heart of their favorite font.
The challenge: design a graphic or write a poem that espouses love for a favorite typeface. Being an obsessive type enthusiast, I couldn’t resist the challenge and have asked FontFont’s Hydra Text to “Be Mine” this February 14th. The winning suitor will receive a four-weight license of their courted font. Let’s hope Cupid’s arrow flies toward Charlotte, NC.
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