Wal-Mart Flexes Its Private Label Branding Muscle

Tuesday, February 9, 2010 by Carolyn Colonna
 

You keep hearing about the continued SKU and brand optimization efforts by America's powerhouse retailer, and, in the latest round of retail brand consolidations, Wal-Mart has sent Glad and Hefty packing from its food storage shelves.

Similar axes are likely to drop later this year, as Wal-Mart continues its efforts to streamline the it's product range, usually to the benefit of its fast-growing Great Value private label brand – and the national brands with enough shopper marketing savvy to survive.


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