According to Time Magazine anyway. A viral video is a video clip that gains widespread popularity through the process of Internet sharing, typically through email or Instant messaging, blogs and other media sharing websites.
In light of the success of viral videos sponsored by big brand names like Levi’s’ “Backflip Into Jeans,” Gatorade’s “Ball Girl,” and Nike’s “Kobe Jumps Over Car,” advertisers and ad agencies are evaluating the value of adding viral video to their online marketing mix.
Faced with a tough economic climate, marketers are hurriedly seeking new methods to reach web audiences in the most cost-effective manner. Viral video – which is generally less expensive to produce and market than traditional advertising – is now getting its industry close-up.
Click here to see some of 2008’s popular non-commercial viral videos.
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