Sustainability is an issue on top of many creative minds but it can be a complicated topic to tackle. To ease the process and give designers a distilled framework to work from AIGA, the professional association for design, unveiled The Living Principles for Design at the Make/Think Design Conference in Memphis last week.
The Principles, developed by AIGA Center for Sustainable Design, build on a framework of environmental protection, social equity, economic health and culture — giving clarity to integrated sustainability and making it accessable, relevant and actionable. This is a great resource for Charlotte graphic design and advertising agencies that are looking for ways to incorporate sustainability into their professional practices.
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