»  Carolyn's Blog

Local agencies up in the frosty Gopher State are setting aside their usual rivalries to join forces for the promotion of the state’s biggest city, Minneapolis, as a place for anyone in advertising to work and live. The centerpiece of the effort — to be called MinneADpolis, the City of Advertising — is a website scheduled to start this week. Take a look here

The site will include samples of campaigns produced by Minneapolis agencies, video clips of employees discussing why they like the market, information on events and careers and even a virtual tour of the town that can be taken with personalized avatars called advatars, which can be dressed in skinny jeans, flannel shirts and other signature outfits of the creative class.

This an interesting idea for Charlotte ad agencies and branding firms to consider. How can we do a better job of letting the rest of the Southeast (and the country) know about the local creative talent we have right here in the Queen City engaged in marketing in Charlotte.