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How do you pitch creativity to creative industries like advertising and marketing? For Mike Carroll Photography, a well-known Charlotte commercial photography studio, our agency felt the best way to catch the attention of senior creative directors and Fortune 500 marketing managers was to send them something unique and evocative. The result was a hand-stained and branded (literally) wooden box containing a microcosm of Mike’s studio: images, a window into his process of exploration, and a solid steel compass – a functional metaphor for his pursuit of artistic perfection. This project won a Gold Addy award at the 2005 Charlotte Advertising Club award ceremony.

To learn more about our branding, marketing, advertising, and design services our agency offers, please visit birdsong gregory online, contact Jim Cusson at 704-332-2299, or stop by the next time you’re in downtown Charlotte.