A flash mob is a large group of people who assemble suddenly in a public place, perform an unusual action for a brief time, then quickly disperse. The term flash mob is generally applied only to gatherings organized via telecommunications, social media, or viral emails.
It's a new form of spontaneous group performance art, but it’s easy to see how this type of viral event could be used to promote a brand or marketing event (the famous T-Mobile Liverpool Street Station flash mob in London)
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