Zappos: A Well-Known Social Media Case Study

As anyone who works at a Charlotte, NC marketing agency knows, hip shoes are as essential to the craft of advertising and branding as a calculator is for an accountant. And many of us shop for our soles at one of the Web’s largest shoe retailers. Founded in 1999 to sell cool, comfortable shoes online, Zappos has expanded to include other products like handbags and sunglasses, and has grown to be a $1 billion per year business. Very impressive statistics, a good business model, and a really good example of using social media to deepen customer relationships and push product. Check it out.