That's a great question. And to answer it quickly and correctly, here's my two cents.
Traditional marketing (OOH, TV, Radio, Print, etc) falls under the general category of "push" marketing. That is, retailers, manufacturers, and brands pay big agencies a lot of money to push a message into the consciousness of the consumer. Think Superbowl ads.
Here at birdsong gregory, our boutique retail marketing-focused agency has found a more effective and budget-friendly way to influence consumer behavior: pull marketing.
Unlike it's monolithic, broadcast cousin, pull marketing puts the recipient of the message (a highly-targeted "narrowcast" demographic") in control of deciding whether to act.
Traditional marketing (OOH, TV, Radio, Print, etc) falls under the general category of "push" marketing. That is, retailers, manufacturers, and brands pay big agencies a lot of money to push a message into the consciousness of the consumer. Think Superbowl ads.
Here at birdsong gregory, our boutique retail marketing-focused agency has found a more effective and budget-friendly way to influence consumer behavior: pull marketing.
Unlike it's monolithic, broadcast cousin, pull marketing puts the recipient of the message (a highly-targeted "narrowcast" demographic") in control of deciding whether to act.
Think about it. Since people are very resistant to any messages that they see as (pushy) advertising, the beauty of pull marketing activities is that they encourage a prospect to seek you out and find out whether you have something of value to offer them.
Unlike it's heavy-handed, loud-mouthed cousin, pull marketing uses the law of intrigue and natural attraction.
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