When Microsoft decides to imagine the future, it never fails to impress. Not only do you have some of the smartest people envisioning what’s possible, but they also invest so much into communicating these ideas through sights and sounds – with production values that can be compared to most blockbuster sci-fi films.
In February 2009 at the Wharton Business Technology Conference, Microsoft’s Business Division president Stephen Elop unveiled the latest production from Microsoft Office Labs called 019, starring men, women and children playing with the next-generation of communication, collaboration and production technologies. How will this vision of what lies ahead impact the efforts of North Carolina advertising agencies? Here at birdsong gregory, a Charlotte integrated branding agency, we have our own ideas of how to help our clients take full advantage of new trends and technologies.
Some of the new technologies showcased include a “transparent wall” between two classrooms around the world, animated drawings, realtime conversation translations, surface displays, electronic boarding cards, transparent displays, and mini projectors among many others.
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