»  bytes from the bird

In today's world we're bombarded with clutter at every level: visually, informationally, emotionally. So how can you capture the supersaturated attention of your customers? SIMPLE. 

This was the theme for a webcast sponsored by Getty Images that I listened to the other day. Pam Grossman, Lead Americas Creative Researcher at Getty Images, summed up the current trends in advertising imagery in 8 points all related to "the simple". Today's visual messages in our complicated, stressed-out world are often the anti-venom to what's currently bringing us down. The current trends were categorized as: unvarnished, immersive, sensory, green & good, elemental, retrospective, comforting, and recentering. Sounds like the agenda for a yoga retreat? Perhaps. Or maybe it's just that advertisers and their brain trusts realize that we are all searching for the simple.