»  bytes from the bird

 

I came across this great video from Tim Brown, the CEO of innovation and design firm IDEO, talk out creativity and play that I thought I would share with you. Jim Cusson, Chief Strategic Officer here at birdsong gregory attended the 2008 TED conference where this speech was given, and he has tried to incorporate some of its insights into the way our North Carolina ad agency works. 

 

It is interesting as you watch the video to think about what narrowing behaviors you've taken on as an adult, and to think about how you might step outside them to achieve greater creativity.

 

As I was watching the video, I found myself wondering why graphic design is not part of the core curriculum for students growing up and going through elementary school and high school.

 

I know there are movements out there to merge B-school and D-school thinking, but it's a lot more work to get people to unlearn old behaviors and learn new ones. How much more efficient and enjoyable would our society be if we all thought like designers engaged in open-minded, creative problem solving? And what lessons can a Charlotte ad agency 

What do you think?