Every October, the Sam Walton Business School at the University of Arkansas hosts an annual conference run by the Center for Retailing Excellence. This year, Andy Murray, Global CEO of Saatchi & Saatchi X and founder of the conference, was also the keynote speaker.
Although no one from birdsong gregory was able to attend this year's conference, the blogosphere quickly published the key points from his speech, entitled The Future of Shopper Marketing, and we thought we would pass them on to you.
Although no one from birdsong gregory was able to attend this year's conference, the blogosphere quickly published the key points from his speech, entitled The Future of Shopper Marketing, and we thought we would pass them on to you.
- Put yourself at the heart of the customer (most companies try it the other way around)
- Navigate the experience of your customer from the "shelf back"
- Create ways for customers to participate and be involved in your brands and store experiences
- Explore the fringe/edge/margin for new ideas (Wal-Mart was a fringe idea, it came from Bentonville, not Chicago)
- Find new ways for manufacturers and retailers to collaborate authentically based on trust, transparency and shared goals
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