Shopper Marketing that Really Moves

When you think of food and Southern California, what comes to mind? Beside the iconic In-N-Out Burger?

Increasingly, the region's true culinary claim to fame is LA's thriving street eats scene. Thanks to a growing selection of gourmet-on-the-go, mobile take-out joints that have at least 4 wheels (and an army of loyal Twitter followers), the LA street food scene is more dynamic, affordable, and delicious than ever before.

It even has its own festival, which happened a couple of weeks ago. Held in the Rose Bowl, 50+ L.A. food truck and ice cream vendors (set up in booths), bars, tequila and mezcal tastings and a marketplace of general goods and crafts provided enough culinary and visual stimuli to keep festival-goers happy (and possibly drunk). General admission tickets quickly sold out, and all the SoCal food truck favorites like The Grilled Cheese Truck, Don Chow Tacos, Kogi BBQ and Flying Pig Truck were there.