»  bytes from the bird

Check out these logo trends for 2009. See any that look familiar? As someone who works in marketing in Charlotte, I feel that an organization's graphic mark has to be clean, fresh, and memorable - but it also has to work across a variety of formats  So when it comes to graphic design, particularly logo design, Charlotte-area companies should also keep the following tips in mind. 

• Logos must be designed with every form of media in mind. 
• First, when creating a logo try and imagine what it will look like on a t-shirt, website, business card, letterhead, etc. 
• Second, imagine the logo appearing on different surfaces and backgrounds (light and dark). 
• Thirdly, try changing the colors and view the logo in both grayscale and black/white. 
• Finally, try playing with the logo by increasing and reducing its size dramatically. Logos that are too vertical or horizontal will become highly distorted when enlarged or reduced in size, so choose dimensions wisely.

To learn more about the branding, marketing, advertising, and design services our agency offers, please visit birdsong gregory online, contact Jim Cusson at 704-332-2299, or stop by the next time you’re in downtown Charlotte.