»  bytes from the bird

i-Connect, a Charlotte, NC area data networking technology start-up, turned to birdsong gregory when they were ready to develop a new brand identity around the twin attributes of connectivity and partnership. The new logo features an intimate lower case typography and a “cable” motif that serves as a versatile design element. The logo is blind embossed to illustrate the “behind the scenes” nature of the cables and devices that power commercial data networks. In addition to helping this young company elevate their visibility in the B2B marketplace, the logo birdsong gregory created was selected as an 2008 Silver ADDY winner at the annual Charlotte version of the national advertising agency award show.

To learn more about the online and offline branding, marketing, and advertising services our agency offers, please visit the birdsong gregory website, contact Jim Cusson at 704-332-2299, or stop by the next time you’re in downtown Charlotte.