»  bytes from the bird

Facebook Pages, which let people become “fans” of their favorite brands, people, and places – have become an important piece of the social media strategy for many companies. But how do you measure how well the effort is performing? Raw number of fans is one way, but more important than that are the actual growth rates your Facebook Page is showing.

All Facebook, the blog that covers all things Facebook, has launched a neat tool for doing just that, allowing you to search and sort Facebook pages first by category (consumer product, politician, athlete, etc.), and then either by total number of fans, daily growth rate, or weekly growth rate. The results are pretty interesting, and something you can’t find on Facebook.

To learn more about how our Charlotte advertising and marketing agency can help you create a measurable, unified online brand, please visit birdsong gregory or contact Jim Cusson at 704-332-2299.