»  bytes from the bird

Born in 1873 in Bremen, Germany, Beck’s mixes internationality and tradition, qualities that helped the beer to become the number one selling export beer. But as any good designer knows, what looked sharp in 1873 might appear a bit dated in 2010.

So Beck's chose Buenos Aires based Pierini Partners to redesign Beck’s global packaging. The new layout highlights the visual elements that comprise the brand emblem, such as the key icon, phrases about its origin, medals, and its characteristic colors of red and black. All these elements were simplified and applied on a metalized support which adds modernity and freshness. 

One of the most emphasizing details in the new packaging is the raise in the logo and icon importance. The icon was placed in the upper part in order to glorify the brand identity, which has been a synonym of quality and beer expertise for over a century. 

The project lasted more than a year and was tested in several countries, such as German, England, USA, Italy and Romania.

Thirsty now?