Though small businesses with blogs are still a distinct minority in the blogosphere, a recent America Express survey found that only 5 percent of businesses with fewer than 100 employees have blogs. Other experts put the number slightly higher. But while blogs may be useful to many more small businesses, even blogging experts at North Carolina advertising agencies do not recommend it for the majority.
Jim Cusson, brand strategist at, birdsong gregory, a marketing and branding agency in Charlotte, NC, puts it this way, “if you’re a clothing manufacturer or a restaurant, blogging is probably not as high on your list as making good food or good clothes because blogging requires a large time commitment and some writing skills, which not every small business has on hand.”
But some companies are suited to blogging. The most obvious candidates are consultants, who are experts in their fields and are in the business of telling people what to do. Marketing and branding agencies are also good candidates. And for companies in the technology sector, having a blog is pretty much expected.
Jim Cusson, brand strategist at, birdsong gregory, a marketing and branding agency in Charlotte, NC, puts it this way, “if you’re a clothing manufacturer or a restaurant, blogging is probably not as high on your list as making good food or good clothes because blogging requires a large time commitment and some writing skills, which not every small business has on hand.”
But some companies are suited to blogging. The most obvious candidates are consultants, who are experts in their fields and are in the business of telling people what to do. Marketing and branding agencies are also good candidates. And for companies in the technology sector, having a blog is pretty much expected.
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