Bob Noorda died last week. As the designer known the world over for giving the New Your City subway system its iconic modernist design, Noorda introduced simplicity to what (to me) still appears to be a confusing welter of express trains, dank passageways, and garbled announcements. At least the signage is friendly.
Here's an excerpt from his New York Times obituary:
"Mr. Noorda had helped found Unimark in 1965, teaming up with a group of American and European designers, including Mr. Vignelli, who initially set up shop in Chicago and Milan. Theirs was among the first international design firms to base their work on the Modernist principle that a good design could have a positive effect on all aspects of life, not just on business. An early proponent of unified branding -- the consistent use of distinctive type and imagery to identify a company -- Unimark has been credited with awakening the corporate world to Modernist design thinking."
Here at our Charlotte branding agency, we're following in Mr. Noorda's footsteps and trying to help our clients adopt and successfully use unified branding systems. Not always easy, but the payoff can be huge.
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