Just on the other side of the mountains from Charlotte, a group of top executives from some of the world's leading companies — including PepsiCo Americas Foods, Wal-Mart, Nestlé, Kimberly-Clark and The Walt Disney Co. — gathered in Knoxville late last year to help the UT College of Business Administration launch its inaugural Shopper Marketing Forum.
UT has two other forums: the Supply Chain Strategy and Management Forum and the Forecasting and Demand Management Forum, both under the umbrella of the Demand Supply Integration Forums. The forums are research-based think tanks that bring UT faculty together with company executives to address key industry issues. Member companies pay a fee to belong to the forums and attend the twice-yearly meetings.
Some of the issues explored at the shopper marketing forum included collaboration among supply chain partners in retail; improved metrics and return on investment (ROI) for marketing initiatives; gaining deeper insights into shopper thinking, behavior and value perceptions; and enhancing shopper experiences through state-of-the-art technology such as social networking and virtual simulations and displays.
Powered by Compendium Blogware
Comments for UT Launches Shopper Marketing Forum