Sacramento-based Raley’s Supermarkets has developed a free iPhone application to provide its shoppers with fingertip access to an extensive, easy-to-search recipe database as well as a set of shopping list tools.
When a customer finds a recipe, they can automatically load the ingredients onto their shopping list or add additional items later. And by using the Favorites function to rate and save preferred recipes, customers also enjoy quick access to their favorite dishes
Designed to help on-the-go customers both before they enter the store and once they're between the aisles, Raley's hopes this fun new app will make meal planning and grocery shopping more convenient.
Raley's Supermarkets is a privately-held, family-owned supermarket chain that operates 134 stores in northern California and Nevada and employs around 13,500 workers today. Headquartered in West Sacramento, California, Raley's is the dominant supermarket operator in the Sacramento metropolitan area with over a third of the market, and Supermarket News ranked Raley's No. 38 in the 2009 Top 75 North American Food Retailers based on 2008–09 fiscal year estimated sales of $3.4 billion.
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