A new research report from the Grocery Manufacturers Association, Shopper Marketing 3.0, reveals that in-store marketing elements are more influential than out-of-store advertising elements in shopper's ultimate brand selection. This highlights an opportunity for smart brands to implement strong shopper marketing programs to lift sales. While price is the most influential factor across categories, insights gained from shoppers can be used to gain attention and shift the focus away from price towards specific product attributes. To learn more about birdsong gregory's shopper marketing services, contact Jim Cusson at 704-332-2299
Powered by Compendium Blogware
Comments for Shopper Marketing Drives Consumer Choices