One of our favorite advertising clients is Bloom, a different kind of grocery store. On March 17th they will open a new flagship store in Charlotte's Dilworth neighborhood. There is a lot of excitement around this opening because Bloom is introducing novel shopping conveniences that are new to the brand. This store will have one of the largest selections of Gluten free products anywhere, a convenient drive through pharmacy and eventually "pick and click" online shopping. Bloom is all about providing Guests a convenient shopping experience, and we play a significant role in communicating these features to shoppers in the store environment through point of sale materials and consumer promotions. As you can see from the picture above, with less than 5 days to opening, there's a lot of work to be done. Stay tuned....
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