Photo from Racked.comPopup shops used to be the domain of seasonal stores selling cheap costumes or tacky holiday gifts but the ever changing world of retail and shopper marketing has turned that on it’s head. Popup shops (where a company takes over an unused space for only a few weeks or months and then closes) have now been used by companies all over the world. Cheap chic retail king Target opened up popup shops for their collaborations with both Steve McQueen and Anna Sui. Likewise, eBay opened it's own popup shop showing off some of the things you could find on the site.
These shops are great for testing a new area or launching a new product but their real strength lies in creating buzz around a brand. Giving a consumer an amazing shoppping experience along with a smart product is the ultimate way to earn loyalty and trust. So if you think your brand or product could benefit from a well designed and executed pop up shop, I know a Charlotte Advertising Agency that would be a perfect fit!