Personal Shopper Marketing Technology

Click the image to check out the App Inventor homepage

Jared’s last post was a great one. Technology is changing Shopper Marketing and the way we shop at a rate we’ve never seen before and mobile technology is leading the charge. QR codes and mobile coupons are certainly retail marketing technologies of the future, and will become more and more common as time goes on, but all of these programs are sponsored and executed by the retailers themselves, not the people shopping in the stores.

That may not be the case for long though – especially now that invites for the Google App Inventor are rolling out to more people. The premise is simple – give people the ability to write their own mobile apps with drag and drop ease, and then let them share it with anyone they want. This means that mobile apps no longer need to have a big budget and an army of coders to write them – just one person and a few hours on the weekend.

The potential for groups and shoppers to use this technology is huge. See a deal on cat food? Send out a quick message to your Queen City Kitties Club (not a real group… I think) with the price and a GPS position to help them navigate, and the next thing you know the corner store is selling out. The technology is still young, but when you combine people with a lot passion with simple but powerful technology big things are sure to happen.