The FTC has just announced that they will begin enforcing a set of new marketing guidelines aimed at companies making green claims. So terms that mean nothing, such as “Eco-friendly”, won’t be as easy to use in the future and all claims will need specific, measured evidence to support them. That even applies to adding third party certifications.
The scope of this change is pretty massive, effecting everything from Packaging Design to Consumer Promotions. While this is something that really never should have been an issue in the first place, it’s good to see the FTC stepping in and laying down a few ground rules. Check them out Here.