One of our clients, WEIMA America, recently asked us to help them with an invitation and several pieces of collateral for an event with their dealer representatives and we were only too happy to oblige. The time line was tight and we had to be resourceful, but the results were stellar nonetheless (if I do say so myself) and I thought I would take a minute to share.
The theme of the event was "Let's Shred". WEIMA is one of the leading manufacturers of shredding, grinding and briquetting equipment in the world so the connection there was pretty obvious.
On the interior, the secondary hook was "You shred the course, We'll shred the rest"- a play on the round of golf the dealers are playing on the second day- and the invite then opened up to give more details on the event and where to RSVP. Inside the box were golf balls we shredded in one of WEIMA's machines (safety glasses on kids!) and one pristine golf ball from Precept, branded with WEIMA America's logo. We didn't want the golf ball to move around too much during shipping so we used a piece of PVC pipe, cut to one inch lengths, to hold it in place.
To top it off, the completed invitations came in at under two dollars a piece, the result of some ingenuity and a bit of internal sweat equity . This was one of Lauren's first projects since joining the team and she really knocked it out of the park. A big thanks also goes out to Vikki and Rita from WEIMA for helping to assemble this guy.