Foursquare and Pepsi Give Tailored Coupons

Pepsi, Foursquare, and a grocery store called Vons (owned by Safeway) have teamed up to offer customized coupons to their shoppers. Instead of the standard frequency based rewards system used by foursquare, this program will offer rewards to you based on when and where you check in. If you check in early in the morning you might get an offer for a free pound of coffee. If you check in at the library a few times maybe you'll get a coupon for an energy drink to take with you the next time you go.

The program will link with the stores existing loyalty card so the data collected can easily be compared to and combined with existing Shopper Insights. Only time will tell if this program will be successful but in the battle for customer loyalty, every little bit helps.